How does TRIBE make money?
Here are the TRIBE fees explained.
Updated over a week ago

TRIBE offers brands and marketing teams of all sizes a subscription offering. Brands on a subscription have the Campaign Activation Fee waived and pay a lower TRIBE Fee. Find out more on our pricing models here.

Outside of the US & Canada, as well as being a subscription platform, TRIBE also offers a pay-per-use model that incurs two fees: a Campaign Activation Fee and a TRIBE Fee.

Campaign Activation Fee

The Campaign Activation Fee is charged to set up your campaign. The Campaign Activation Fee is for accessing our platform, being trained on best practices, our work to understand your needs and get ahead of any specific creator requirements, and your access to TRIBE’s vetted community of engaged content creators. It is charged before your campaign is set live.


The TRIBE Fee is there to help you run campaigns. That’s why it’s only charged on the content you approve.

The TRIBE Fee provides ongoing platform support and use of TRIBE’s powerful technology platform; delivering analytics, payments, legals, messaging and more. The TRIBE fee is simply a 30% margin on a brand’s overall campaign spend. For example, if you spend $10,000 on influencer posts, the influencers will receive $7,000 and TRIBE will receive $3,000 (i.e. 30% of your $10,000 budget).

Learn more about the TRIBE Fee here.

Alternative fees or payment terms may apply by arrangement with our team.

We don't make any money from influencers -- it's a completely free service for them!

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