Here are some ways of optimising your brief to ensure you receive the best quality content:

  • Look at it from a creator perspective.
  • Provide feedback. If the submissions you’re receiving aren’t meeting your requirements, reach out to creators using the Feedback option, and let them know how they can improve their content.
  • Give value. If your product is  expensive or difficult to get hold of (which is usually the case for new brands), consider providing samples and/or discount codes.
  • Sell yourself. Give creators a reason to support your brand, especially if it’s new or relatively unknown. Here are some things worth mentioning about your product to grab creators’ attention:
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