Here are some ways of optimising your brief to ensure you receive the best quality content:
Look at it from a creator perspective.
Provide feedback. If the submissions you’re receiving aren’t meeting your requirements, reach out to creators using the Feedback option, and let them know how they can improve their content.
Give value. If your product is expensive or difficult to get hold of (which is usually the case for new brands), consider providing samples and/or discount codes.
Sell yourself. Give creators a reason to support your brand, especially if it’s new or relatively unknown. Here are some things worth mentioning about your product to grab creators’ attention: