Here are some ways of optimising your brief to ensure you receive the best quality content:
- Look at it from a creator perspective.
- Provide feedback. If the submissions you’re receiving aren’t meeting your requirements, reach out to creators using the Feedback option, and let them know how they can improve their content.
- Give value. If your product is expensive or difficult to get hold of (which is usually the case for new brands), consider providing samples and/or discount codes.
- Sell yourself. Give creators a reason to support your brand, especially if it’s new or relatively unknown. Here are some things worth mentioning about your product to grab creators’ attention: