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Influencer vs. Content Campaigns
Influencer vs. Content Campaigns
At TRIBE, we offer two types of campaigns. Find out which one is right for you!
Updated over a week ago

At TRIBE, we offer two types of campaigns—Influencer Campaigns and Content Campaigns. The campaign you choose should depend on your goals — for social reach, or for generating content for your brand.

Influencer Campaigns

Influencers with 3000+ followers will pitch to your campaign, you'll Pre-Approve the creators you love who will craft their final content to publish to their social account/s.


Content Campaigns

Content Campaigns give you access to TRIBE's premium content creators to craft beautiful content for your brand.

Unlike in Influencer Campaigns, the content doesn’t get posted to the creator's socials. Instead, you purchase the rights to the content for use in your own marketing channels. Depending on the licence type you choose, you can use the content on your social media pages, websites, print ads, EDMs or even merchandise items.

Get the full lowdown on how to run an influencer or content campaign here.
If you’d like more info on which campaign is right for you, get in touch to talk to our experts or reach out to your Customer Success or Campaign Manager if you have any questions.
Related: TRIBE Codes of Conduct

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