Pricing for content licensing is different from influencer marketing for a number of reasons. With content licensing there is a large legal component which requires contracts, lawyers and manual processes between all parties to ensure agreements meet brands' legal standards. Additionally, there are costs incurred in verifying content originality, ownership and potential trademark infringements within the content, as well as an insurance cost to protect against unintended breaches of these.

TRIBE's technology streamlines a lot of these process, which itself requires costs to build and maintain, adding significant fees to a content license process. With influencer marketing, there is no legal title transfer which then doesn't require many of these additional costs.

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