Our Product Team works hard to provide Creator performance metrics that we know you savvy marketers will love. The metrics you can access in the platform allow you to dive even deeper into a Creator’s post insights (both pre-purchase and post-purchase).

These metrics combine 1st party data via the Instagram API with TRIBE’s own proprietary data and analytics, to provide you with real time data that is accurate and comparable to your other digital marketing metrics.

Our metrics

Pre-Purchase Metrics:

AUDIENCE GENDER

AUDIENCE AGE RANGE

AUDIENCE TOP LOCATIONS (COUNTRIES)

AUDIENCE TOP LOCATIONS (CITIES)

AVERAGE ENGAGEMENT:

The average number of likes and comments this Creator gets.

AVERAGE ENGAGEMENT PERCENTAGE:

The average number of comments and likes, as a percentage of their total following.

ESTIMATED CPE (cost per engagement):

An average of the Creator's likes and comments while taking into account the cost of the post.

AVERAGE REACH:

The average number of unique people who see this Creator's posts.


AVERAGE REACH PERCENTAGE:

The average number of unique people who see this Creator's posts, as a percentage of their total following.


AVERAGE IMPRESSIONS:

The average number of times this Creator's posts are seen.

ESTIMATED CPM (cost per thousand impressions):

An average of the Creator's impressions while taking into account the cost of the post.

Post-Purchase Metrics:

LIKES:

Total number of likes from all published posts.

COMMENTS:

Total number of comments from all published feed and Carousel posts.

ENGAGEMENT (ENG):

Total number of likes and comments.

ENGAGEMENT PERCENTAGE (ENG %):

Percentage of comments and likes from the total number of followers.

CPE (cost per engagement):

The purchase amount (ex. TAX / GST / VAT) divided by the total number of likes and comments.

REACH:

Total number of unique Instagram accounts that have seen this post.

REACH %:

Total number of unique Instagram accounts that have seen this post as a percentage of the Creator's followers.

IMPRESSIONS:

Total number of times this post/video/Story has been seen.

CPM (cost per thousand impressions)):

Cost per thousand impressions. Since our influencers already include the cost of producing the content into their post price, TRIBE’s CPM data includes the cost of creative and the reach, which can seem a little expensive compared to other channels.

VIEWS (VIDEO):

Total number of unique Instagram accounts that have watched the video for more than 3 seconds.

VIEWS % (VIDEO):

Total video views as a percentage of total followers.

CPV (VIDEO):

Cost per video view is the purchase amount divided by the total number of video views.

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