You’re likely reading this if you’ve received a push notification letting you know that a brand is considering your submission. Congrats! It means a brand is closely considering your content and now, you have a higher chance of an approval.
BUT, it doesn’t mean it’s locked in yet.
Why do brands shortlist submissions?
Shortlisting a submission allows a brand to organize all the content they’ve received and separate the great from the good; narrowing down the posts they love. Once you’ve been shortlisted, you’re in the final running for an approval but that doesn’t mean everyone can win.
Shortlisting lets a brand quickly access the best of the best content, but unfortunately it is not a confirmation of approval — the brand may not have the budget to approve ALL the submissions they’ve shortlisted.
In saying that, you have a much higher chance of approval once you’ve been shortlisted for your submission; so sit tight—we’ve got our fingers crossed for you!