What is a Paid Partnership?
A Paid Partnership is Instagram’s new term for an ‘influencer post’. It’s an easier way for you to collaborate with brands!
What do I need to know?
Paid partnerships are now an Instagram requirement for sponsored posts. In fact, if you attempt to publish any sponsored content on their platforms without tagging it as a Paid Partnership they may restrict you - flagging it as a breach of their branded content policies.
Do I need to have a Creator account to tag a brand?
No. You can still tag a brand if you have a Business account, but not if you have a Personal account.
How do I tag brands in a Paid Partnership?
Posting in feed:
- When you go to publish your post, tap ‘Advanced settings’ at the base of the screen
- Tap ‘Tag Business Partner’
- Search for the brand’s Instagram handle as provided in the TRIBE campaign detail screen and at the time of publishing.
Posting a story:
- When you go to publish your Story, tap the link icon located at the top of the story creation screen to open the ‘More options’ screen
- Tap ‘Tag Business Partner’ and search for the brand’s Instagram handle as provided in the TRIBE campaign details screen and at the time of publishing.
What if I can't tag a brand at the time of publishing?
You may encounter this issue if a brand has not automated their approval process. In this case:
- Get in touch with the brand via ‘Feedback’ and let them know
- Once the brand approves you, you will be able to tag them in a Paid Partnership.
If a brand doesn't have an Instagram account, the appropriate account to tag will be listed in the brief. In some instances, you may be asked to tag the @tribe account.
So, why should I use Paid Partnerships?
- More money: Not only will you have more opportunities to collaborate, but you’ll earn more money by selling the rights to your posts when they are ‘promoted’ as Branded Content Ads.
- More protection: Naturally if your post is clearly labelled as a Paid Partnership it further protects you from falling outside of advertising law. However, for now it’s recommended to use both the Paid Partnerships label and #ad
- More recognition: Instagram now recognises your undeniable value as a creator. That’s why Instagram has released an account type specifically for you. It takes 15 secs to upgrade to a Creator account and surprisingly doesn’t require a minimum amount of followers.
To find out more about Paid Partnerships and why it’s so awesome for Creators like you, read our blog post!