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Types of Influencer Campaign Instagram posts
Types of Influencer Campaign Instagram posts

Get the most out of your Influencer Campaign by welcoming different submission types

Updated over a week ago

To optimise results for your Influencer Campaigns, we encourage you to welcome a mix of different types of submissions from creators:

  • In-feed post. Single image captioned in-feed post

  • Instagram Carousel. Up to 10 images or videos in a single captioned in-feed post

  • Instagram Reel. Single captioned video posts up to 60-seconds

  • Instagram Story. Images and up to 15-second videos that expire 24 hours after posting
    - Stories can be submitted as a single frame, or as a set of up to 5 frames
    - Stories can be posted with a URL link sticker and engagement stickers (quiz, emoji slider, questions, poll, etc.)
    - Story reporting includes reach and engagement insights however the auto-generated PCR does not yet support campaigns including published stories. Please reach out to your account manager for campaign reporting on campaigns that include stories.

Received submissions will have icons to help you identify their content type:

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