At TRIBE, we strive to set the highest standards for influencer marketing best practice. To uphold these standards, we expect brands to follow our TRIBE Codes of Conduct when using our platform.
Don’t ask influencers to…
- Promote alcohol as a requirement of fun.
- Promote rapid consumption of alcohol.
- Promote the choice of a particular alcoholic beverage by emphasizing its alcohol strength.
- Promote the consumption of an alcoholic beverage before or during any activity that requires a high degree of alertness or physical coordination (such as, but not limited to, driving or swimming).
Tobacco and eCigarette-related campaigns
Advertising legislation universally prohibits almost every form of tobacco and e-cigarette marketing to the public. All tobacco-related campaigns (cigarettes, e-cigarettes, vapes, etc.) are not allowed in the TRIBE marketplace.
Gaming and wagering-related campaigns
- Encourage responsible gaming.
- Don’t ask influencers to portray, condone, or encourage excessive wagering activities.
- Don’t ask influencers to portray or encourage wagering as a part of alcohol consumption.
- Don’t ask influencers to state or imply a promise of winning.
- Don’t ask influencers to promote free or bonus bets.
Pharmaceuticals, health, and beauty-related campaigns
- Encourage authentic personal endorsement of the product.
- Don’t ask influencers to make medical claims (i.e. the product cures a skin condition).
- Don’t ask influencers to make time claims (e.g. “My skin immediately felt great”).
- Don’t ask influencers to promote rapid weight loss.
- Don’t ask influencers to promote prescription-only medicines (i.e. anti-wrinkle injections, dermal fillers, submental fat injections). For more information, please check the Therapeutic Goods Administration list.
- Don’t ask influencers to feature, nor mention prescription/non-prescription drugs or medication.
- Don’t ask influencers to use quantifiable claims (i.e. four shades or visible) as they require disclaimers.
- Don’t ask influencers to make references to competitor brands/medical companies.
- Don’t ask influencers to talk about serious diseases or conditions.
- Discourage reinforcing presumed gender roles.
- Do not ask influencers to portray gender stereotypes that may affect the choices, aspirations, and opportunities of their followers.