TRIBE strives to set the highest standard for best influencer marketing practices. As a TRIBE creator, you are expected to follow these guidelines for captions, tags, mentions, submitting and publishing content.
 
 

Alcohol-related posts

  • Everyone featured in the content must look and be over 25 years old.
  • You must submit a second image of your ID/driver’s licence for verification.
  • Don’t feature alcohol in glasses/bottles that look more than half consumed.
  • Don’t appear to be intoxicated or be affected by alcohol.
  • Don’t promote alcohol as a requirement of fun.
  • Don’t promote the rapid consumption of alcohol.
  • Don’t promote the choice of a particular alcoholic beverage by emphasizing its alcohol strength.
  • Don’t promote the consumption of an alcoholic beverage before or during any activity that requires a high degree of alertness or physical coordination (such as, but not limited to, driving or swimming).
  • Don’t feature alcohol near a body of water.
         

Gaming and wagering posts

  • Everyone featured in the content must look and be over 25 years old.
  • You must submit a second image of your ID/driver’s licence for verification.
  • Encourage responsible gaming.
  • Don’t include minors in the content, caption, or mentions (user tags).
  • Don’t portray, condone, or encourage excessive wagering activities.
  • Don’t portray or encourage wagering as a part of alcohol consumption.
  • Don’t state or imply a promise of winning.
  • Don’t promote free or bonus bets.
         

Pharmaceuticals, health, and beauty posts

  • Only submit your authentic personal endorsement of the product, and describe how it has worked for you.
  • Ensure you read and follow label instructions, and state “always read the label” in your caption.
  • Be conversational in your caption. Talk about your genuine personal experience, and don’t offer medical advice.
  • Ensure the caption and usage case matches the product pictured.
  • Don’t use false lashes/extensions to enhance your look, or directly adjust images when submitting before and after shots. 
  • Don’t make medical claims (i.e. that a product has cured your skin condition).
  • Don’t make time claims (e.g. my skin felt great immediately).
  • Don’t refer to the product as a treatment.
  • Don’t promote rapid weight loss.
  • Don’t promote false or misleading information.
  • Don’t promote prescription-only medicines (i.e. anti-wrinkle injections, dermal fillers, submental fat injections). For more information, please check the Therapeutic Goods Administration list.
  • Don’t feature nor mention prescription/non-prescription drugs or medication.
  • Don’t use quantifiable claims (i.e. four shades or visible) as they require disclaimers.
  • Don’t make reference to competitor brands/medical companies.
  • Don’t provide usage instructions and doses in the caption.
  • Don’t talk about serious diseases or conditions.
         

Content Rights

  • Do not feature identifiable landmarks, copyright images, or other brands.
  • If the content features clearly-identifiable third parties, ensure that you have approval to feature the brand images.

Content Authenticity

  • Do not photoshop products into existing images that you have not specifically created for the brief.

Music

  • Don’t submit content with music if you do not own the rights to the music.
  • By submitting content with attached music, you are indicating to TRIBE that you retain the rights to use the music. We may from time to time ask you to prove that you have the right to use it.
         

Gender stereotyping

  • Do not reinforce presumed gender roles.
  • Do not portray gender stereotypes that may affect the choices, aspirations, and opportunities of your followers.
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