PAYMENT
INFLUENCER CAMPAIGNS
Choosing Creators
Campaign Management
Reviewing Submissions
Reporting and Licensing
Campaign Completion
PAYMENT
Credit Card
You can pay as you go if you selected the credit card option for billing. The total amount spent will be shown on your Inbox (excluding GST/VAT).
Invoice
If you chose the invoice option for billing, your campaign Inbox will show your total budget Remaining.
The minimum spend for invoice is 5000 (AUD$, GBP£, or USD$), excluding GST/VAT.
Receipts
To access receipts, log into your account and click ACCOUNT on the bottom left of the screen. Select Billing, click on the relevant campaign.
Click Download Receipt to see the full receipt for the purchase, including VAT/GST.
INFLUENCER CAMPAIGNS
An Influencer Campaign is for receiving content created by your every day customers (influencers) to be posted on their social feeds.
Here is what a typical Influencer Campaign Inbox looks like:
You will find the following tabs in your Inbox:
Shortlisted. See an aggregate of forecasted total reach and engagement on this tab. Shortlisting submissions also notifies influencers.
Pre-Approved. All Pre-Approved posts go here. Pre-Approved posts are any posts a creator is required to resubmit before you give final approval. It might be their pitch, or final content that requires tweaking.
Approved. All approved posts go here. Approving posts automatically notifies influencers, so only do so if you are 100% happy with the fee, content, and caption.
Declined. Declined posts go here. It'll be great if you can give constructive feedback to the influencers, and let them know why their posts were not approved, so they can work on re-submitting more relevant content for you. Declining posts automatically notifies influencers.
Published. Approved posts that have been published to influencers’ feeds can be found on this tab. You will also see the published posts’ collective reach and engagement here.
Carousel Posts
Managing Carousel Submissions
Every image for the carousel should be submitted via TRIBE.
The total cost should be split across each image. Within the caption, the influencer should mention that it is, for example, “1 of 3 images.” If you only want 2 out of 3 images, agree upfront with the influencer to allow them to resubmit their total fee across the 2 images (rather than 3).
Approve all of the images you would like the influencer to publish for the carousel.
Instagram Story Posts
Highlight to your Client Partner or Account Manager upfront if you would like to receive Instagram story submissions.
Managing Instagram Story Submissions
Influencers should submit their total fee across all stories/frames.
Shortlist all stories/frames so you can see the total cost.
Before approving the frames, remind the influencer to include #ad and to tag the brand in the story.
Choosing Creators
Instagram Insights
The Insights feature can now be enabled for campaigns to make creator Insights available. If you would like to see audience Insights, please speak to your Client Partner or Account Manager.
Once enabled, click AUDIENCE INSIGHTS on a submission card to view them.
You can view them in full resolution as well by hovering over the individual images and by clicking the expand icons.
The AUDIENCE INSIGHTS button will be hidden if the creator’s Insights are not available.
Click Through to Social Feed
We always recommend checking influencer feeds before approving posts to ensure they are aligned with your brand. Click the social icons/handles on submission cards to be taken to their respective social feeds.
Campaign Management
Pausing Campaigns
If you receive enough submissions, we recommend pausing the campaign to temporarily disable receiving more while you review pending ones. Simply click PAUSE CAMPAIGN from your Inbox to do so, as shown below:
You can reactivate your campaign once you’re ready to receive more submissions.
Multi-Logins
The brand owner can manually add another member (colleague, agency, or client) to help in the decision-making process.
Reviewing Submissions
Old Friend
If you see a blue tick next to the influencer handle on a submission card, it means that you have previously worked with that influencer. Working with influencers again is a great way to cultivate your community with “Brand fans.”
Sort Submissions
The SORT BY: action on the upper right hand corner of submissions allows you to sort submissions by date, engagement, CPE, followers, price or influencer rating.
Shortlisting Feature
If you like a post, click SHORTLIST to send it to the SHORTLISTED tab.
The SHORTLISTED tab also shows the estimated engagement, project spend (excludes VAT), collective reach, and estimated Cost Per Engagement for the shortlisted submissions.
Influencers are notified when their submissions are shortlisted.
Bulk Feedback
Clicking SELECT allows you to make bulk selections for declining and giving feedback to influencers submissions. Select Send Feedback to message all influencers of the selected submissions.
Tip: If there is a delay to your campaign, let the influencers know by sending them an update via bulk feedback to keep them up-to-date.
Feedback
If you want to offer feedback on a creator's pitch or final content, finalise any details or facilitate shipping your product - click the Feedback (speech bubble) icon on their submission to send them a message.
Approving and Scheduling Posts
Approve submissions once you are 100% happy with the content. Requesting any changes won’t be possible after this.
When approving submissions, you will be given two publish/scheduling options:
WITHIN 48 HOURS. Influencers post when their engagement is highest
CHOOSE DATE. Choose a specific date outside of the next 48 hours
Once a submission is approved, the influencer can publish to their feed, and you will be charged for the purchase.
Tip: Only approve if you are 100% happy with the content, caption, and fee.
Reporting and Licensing
Published Tab
You can view all published posts on this tab, as well as their real-time analytics (Spend (Ex. VAT), Collective Reach, Engagement, and Cost per Engagement). These are updated every five (5) minutes.
You can also sort posts by Date, Engagement, Price, Influencer Rating, and Reach to see which posts are performing well in which category.
Contact your Account Manager for any campaign-related query. For technical issues on the platform, however, please contact Support by clicking the chat button on the bottom right part of the page.
Requesting Content Licenses
If you love a submission, you can purchase the rights to use the content in your own advertising channels by simply clicking the 'Download Icon'
Once the request is sent, the influencer will receive a notification and will have the option to approve or decline.
If the influencer approves, the content will become available for you to download.
Post-Campaign Report
Once your campaign has expired you can download a Post-campaign Report (PCR) by logging into the platform and hitting REQUEST CAMPAIGN REPORT from the Campaign Inbox.
PCRs currently don’t provide accurate results when campaigns include Instagram stories and carousels. However, if requested, we can provide an in-depth report including them.
Note: the report is only available if you have approved five (5) or more posts.
Campaign Completion
Campaign Expired
After your campaign expires, you will still have 16 days to play around with your shortlist, action approvals, send feedback to influencers who may have slightly missed the mark, or decline posts you don’t want to go ahead with.
All pending submissions will be automatically declined after this 16-day period, and will become irretrievable.