TRIBE obtains first-party Audience Insight data via Meta, TikTok and Pinterest's APIs. When creators connect their social accounts to TRIBE, they permit us to query the APIs directly for the demographic makeup of their audience.

Audience Insights provides very useful analytics around a creator's audience composition. As a TRIBE subscriber, you can see a breakdown of a creator’s audience on the submission detail screen, this shows the gender and age makeup of their followers, as well as the top cities and countries they reside in.

It’s very common for creators to have audiences spread over multiple regions. E.g. a U.S influencer will often have 50% or more of their audience outside of the U.S. Naturally this is reflective of social platforms themselves being global. We recommend brands look for creators with a higher % of their audience in chosen regions, rather than having a hard-lined approach that requires a creator’s audience to only be in a single place.

The most effective way to truly target an audience is via Creator Ad Boosting. Creator Ads - known as Partnership Ads on Meta or Spark Ads on TikTok allow you to combine the authentic content from your TRIBE campaign with the sophisticated ad targeting technology of Meta and TikTok.

BrandMatch AI Is a powerful, AI-driven percentage score that helps you instantly identify which creators to approve based on how precisely their demographics and audience data match your specific campaign requirements.

The BrandMatch AI score combines the creator's demographics (age, location, gender) with the demographics of their audience. The higher the score, the better the match.

BrandMatch AI builds on other algorithms you’d know, like how your Netflix or Spotify recommends what you might like next. When building your brief you can specify requirements for creators and their audience, BrandMatch AI determines how precisely a creator matches your requirements.

The best part? You’re in control. BrandMatch AI becomes more powerful the more specifically you target creators and audiences. Taking the time to really consider what you need will impact how well your campaign performs.

If demographics like gender, location or follower count, for example, aren't key for your campaign, you can target more broadly or call on your Customer Success Manager to guide you.

Audience reporting takes measuring success a step further by showing overall campaign performance through a lens of Audience Demographics and Location. The report is based on the number of impressions published posts have received and the audience make-up of the Creators in your campaign.

Audience Demographics which include:

Location: