Ensure you follow the published FTC and FDA guidelines.

Ensure you follow the published TGA social media advertising guidelines here.

Do not talk about your personal experience, or provide a ‘testimonial’ for the therapeutic good.

Do not talk about the therapeutic good for any purpose other than its intended purpose.

You can talk about health benefits of the product, but only those that are typical and expected from the goods when used in accordance with the label, directions and purpose.

If the brief requires specific language or statements to be included, then these must be adhered to.

Ensure you read and follow label instructions, and state “always read the label” in your caption.

Ensure the caption and usage case matches the product pictured.

Don’t use false lashes/extensions to enhance your look, or directly adjust images when submitting before and after shots.

Don’t make medical claims (i.e. that a product has cured your skin condition).

Don’t make time claims (e.g. my skin felt great immediately).

Don’t refer to the product as a treatment.

Don’t promote rapid weight loss.

Don’t promote false or misleading information.

Don’t promote prescription-only medicines (i.e. anti-wrinkle injections, dermal fillers, submental fat injections). For more information, please check the Therapeutic Goods Administration list.

Don’t feature nor mention prescription/non-prescription drugs or medication.

Don’t use quantifiable claims (i.e. four shades or visible) as they require disclaimers.

Don’t make reference to competitor brands/medical companies.

Don’t provide usage instructions and doses in the caption.

Don’t talk about serious diseases or conditions.
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Everyone featured in the content must look and be over 25 years old.

You must submit a second image of your ID/driver’s licence for verification.

Don’t feature alcohol in glasses/bottles that look more than half consumed.

Don’t appear to be intoxicated or be affected by alcohol.

Don’t promote alcohol as a requirement of fun.

Don’t promote the rapid consumption of alcohol.

Don’t promote the choice of a particular alcoholic beverage by emphasizing its alcohol strength.

Don’t promote the consumption of an alcoholic beverage before or during any activity that requires a high degree of alertness or physical coordination (such as, but not limited to, driving or swimming).

Don’t feature alcohol near a body of water.
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Everyone featured in the content must look and be over 25 years old.

You must submit a second image of your ID/driver’s licence for verification.

Encourage responsible gaming.

Don’t include minors in the content, caption, or mentions (user tags).

Don’t portray, condone, or encourage excessive wagering activities.

Don’t portray or encourage wagering as a part of alcohol consumption.

Don’t state or imply a promise of winning.

Don’t promote free or bonus bets.
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Do not feature identifiable landmarks, copyright images, or other brands.

If the content features clearly-identifiable third parties, ensure that you have approval to feature the brand images.

Do not photoshop products into existing images that you have not specifically created for the brief.

Don’t submit content with music if you do not own the rights to the music.

By submitting content with attached music, you are indicating to TRIBE that you retain the rights to use the music. We may from time to time ask you to prove that you have the right to use it.
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Do not reinforce presumed gender roles.

Do not portray gender stereotypes that may affect the choices, aspirations, and opportunities of your followers.