Licensing content from Influencer Campaigns allows you to use it outside of the social platform on which the post was published—similar to Content Campaigns.
There are a few options to consider when licensing content.
You can choose to license the content exclusively for a duration of 12 months or for perpetuity - as well as decide if you need to license the content to use Online Channels or All Channels.
While you're not required to credit the creator for content you have licensed, we do encourage it.
Below are some of the ways you can use your licensed creator content. For more inspo head to this blog.
Online Channels
Your brand's social media accounts
Your brand's website
Digital and Social Advertising
Online publications (eBooks)
Blogs and online videos
All Channels
In addition to all online channels:
Print materials (posters, brochures etc.)
Offline publications (magazines, books, etc.)
Merchandise
Product displays
OOH & Billboards
If you have more specific queries regarding content use, get in touch with your Customer Success Manager.